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Welcome to Pure Michigan

Welcome to Pure Michigan
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A Place That Feels Like Vacation

Within the Great Lake State’s expansive borders – which sweep northward to Canada – reside some of the nation’s greatest variety. See quaint towns styled like Dutch villages, idyllic islands that keep to a horse-and-carriage pace and romantic lighthouses like Big Red (Michigan’s most photographed) rising up out of cobalt-blue lakes. Spend some time in quintessential college towns such as Ann Arbor and East Lansing, or explore the Upper Peninsula’s wonders, including shipwrecks, colonial forts and kilometers of snowmobile trails.


Detroit Rocks

Immerse yourself in one of the USA’s most historically significant cities, Detroit, teeming with authentic neighborhoods and rich with diverse cuisines, eclectic shopping and stand-out museums that do more than just showcase exceptional art. Here, the city’s Motown legacy is kept alive at Hitsville U.S.A., Motown’s first headquarters, while its automotive heritage is preserved at Detroit Historical Museum and the Ford Piquette Avenue Plant. View Diego Rivera’s Detroit Industry Murals at Detroit Institute of the Arts, take a walking tour of Corktown, the city’s oldest ethnic area, or check out the iconic architecture of the Fisher Building.


Endless Nature and Outdoors

Discover apple farms and cherry orchards and beach towns beyond the dunes. Look for a Petoskey stone, fossilized coral often found on the beaches here. Go boating on any one of thousands of lakes in the summer and ice skate in winter. Hike through forests in the fall, and head to Traverse City wine country in the spring, when “blossom time” is in full swing across the state. Recreation here is year-round, from fly-fishing to fly boarding, sledding to swimming. Visit natural wonders like Pictured Rocks National Lakeshore, 64 kilometers of shoreline and a vision of Michigan like none other, with its beachside cliffs, waterfalls and famed layered, multicolored rocks. Places such as Sleeping Bear Dunes, a paradise shaped by glaciers thousands of years ago, embody the wild spirit of Michigan.

Welcome to Pure Michigan